Outdoor branding and marketing is a passive influencer. Ergo, we wanted to create a theme that would slowly but surely make its mark in the mind of the viewer. The messaging chosen for this assignment was uncomplicated and easy to understand, on purpose. Our task was to create attractive yet sophisticated hoardings with a certain degree of uniformity to them. To tick off the attractiveness part, We chose bright colours matched with actual images from the institutes photoshoots. To create the uniformoty and sophistication, we added two elements that represented the institute and their offering. A dome and a Saraswati Yantra. The dome has become synonymous to MIT Architecture in the city and saraswati because she is the diety of wisdom.