A real estate company with a bungalow plot project near Pune.a
Industry
Real Estate
Requirement
Given the crowding of options in this particular market space, they were looking for marketing communication that would set them apart. They wanted to avoid the usual ‘unplug’, ‘rejuvenate’, ‘away from city’s hustle’ etc in their communicaiton.
Our solution
The concept we developed for them was called ‘Enriched Living’. Given the location of the project it was evident that living in abundance of nature would make one feel better and bring about a sense of enrichment. We turned to the basic elements for elaboration of this idea and highlighted all their offering, amenities and project specifications through the five basic elements.